Insights
Short, practical guidance for teams preparing a company profile, a proposal, or a pitch — written from the work itself.
Meru Identity
What belongs in a company profile that survives evaluation
Most profiles read like an autobiography. Evaluation panels are looking for evidence. Here is the order that works, and what to leave out.
Read articleMeru Identity
Five slides every investor pitch deck needs before the appendix
Investors are pattern-matching for risk. These are the five slides that answer the questions they will ask anyway.
Read articleMeru Identity
Your logo is not your identity — what guidelines actually cover
A brand is the set of decisions your team makes without asking you. Guidelines exist to make those decisions predictable.
Read articleWe are happy to look at your draft and tell you what is missing before it goes to an evaluator.
Send the brief and the deadline. We will confirm the package and delivery date in writing.
Or call +255 682 384 486
